Our Company


Vidya is the cosmetics brand created by Vidia Laboratories, a herbal products company set up over 20 years ago at the slope of the Terminillo Mountain, in the green heart of Italy.

The word Vidya comes from the ancient Sanskrit language and means “knowledge, learning”; we believe that we could still learn a lot from Nature, if only we were better listeners and observers. We considered it so obvious, and yet so meaningful, to simply replace the i with a y and create the cosmetics brand Vidya.

Our goal has always been to create highly effective natural products and we try to develop formulations that are increasingly more environmentally friendly, vegan and cruelty free. We believe that only by respecting and loving Nature, we can learn all the lessons Nature has to teach us.